In a hectic and constantly changing world, there is a longing for pure and harmonious life. We urge to see, feel and breathe in a natural way. To feel balanced while coping with everyday life, we need to emphasize simplicity and calmness in our environment as well.
The story of this company dates back to the 80’s when the founder of Kevin Carpets visited the hot and humid Indian plateau to meet with local carpet producers. The mutual trust and understanding led to cooperation and the production of rugs and carpets to meet the Nordic needs for purity and simplicity began. The collection of carpets made from 100% natural materials in harmonious colors and sizes has served its customers in Finland for many years.
In 2015 the business of Kevin Carpets was purchased by Basico International. The carpet collection was updated with the help of Finnish designers and relaunched as Roots Living.
The new Roots collection offers a Core Collection which includes standard sizes and selected natural colors. Tailored Design Collection expands your choices to any color, size and shape you can imagine. You name it, we make it.
As an importer and exporter of Indian carpets we understand our role as a socially responsible company. Every Roots rug is tagged with Child Welfare sticker. In Mirzapur, the village where we produce our carpets and bed covers, we are involved in many different projects. Together with our supplier, we work hard to contribute to the wellbeing of the local children, including establishing schools, providing meals and health care to the children in the carpet weaving villages.